Digital Marketing FAQs

Digital marketing is any kind of advertising that targets mobile devices like phones, laptops, tablets, and pretty much anything else that can connect to Wi-Fi. Traditional marketing will focus on radio, TV, print, and film, but when it comes to digital marketing, we want to think about apps, websites, blogs, social media, email, and online content.

Absolutely! You don't have to replace your traditional marketing with digital marketing, but it's 2022, and if you don't use the word "digital" in your marketing plan, your business won't do well. That's all there is to it.

This depends on how big your agency is and what you usually focus on. Here are some common jobs at a digital marketing agency:

• Managing Director/Owner
• Account Manager: As a client, you may be given an account manager who will check in with you about your projects and keep you up to date.
• Graphic Designer UI Designer: Someone who specializes in making websites easy for people to use.
• Web Developer
• Copywriter: A copywriter is someone who writes blogs, articles, website content, and pretty much any other words used in marketing.
• Social Media Manager/Marketer

Search Engine Optimization is the process of changing things on and off your page to make it rank higher on search engines. One of these strategies is making sure that this blog post has at least 1000 words, which is what Google likes. 

Keywords are the words and phrases that people use to look for information, usually on a search engine. We use these words to find pages, images, videos, blogs, and pretty much any other kind of information or content on the web. You need to put these keywords in your pages and content in a smart way.

A website that hasn't been updated in a long time and doesn't have any new content is just an online brochure for your business. A successful website will talk to its visitors and give them information and content that is new and up to date. Also, when it comes to SEO, Google likes websites that are updated often much more. It doesn't matter how often you update your website as long as it stays useful. 

A blog is the most common way for marketing content to be shared. In 2022, 55% of marketers say that blogging is their top priority when it comes to marketing. This is because blogs are popular with consumers because they entertain them and give them useful information. Blogs can be used by just about any business, from a small fashion shop to a law firm to a building company. In short, yes, we definitely think you should have a blog.

• Facebook? Aim for once a day, but at least three times a week is a must. 
• Instagram? Every day, once or twice. 
• Twitter? This one is a little more varied, but anywhere from three to thirty tweets per day is good. 

If you want to blog, you should definitely think about posting once a week instead of once a month. In fact, we suggest that you write 1-2 blog posts per week. But when it comes to blogging, there is no single magic number. People have thought for a long time that the more often you post, the better. However, this is not always true.

If you don't post often enough, people will forget that you exist, and you'll soon be lost in the back of their minds. But if you post too often, you will become a real pain, and people will hate seeing your posts because they will take up too much space in their feed.

This goes for both posts on social media and blogs. You shouldn't put quantity ahead of quality. Spending 3 hours researching, writing, and editing one really great and interesting blog is much better than spending 3 hours quickly putting together two blogs that aren't well-researched or edited.

HubSpot is the company that came up with the term "inbound marketing." What they have to say about it is as follows:  "Inbound marketing is a way of doing business that brings in customers by making content and experiences that are valuable to them. Outbound marketing interrupts your audience with content they don't want, but inbound marketing makes connections they want and solves problems they already have.  

Outbound marketing is the commercial that cuts into your TV show no matter who you are or what you want. Inbound marketing, on the other hand, is the useful "How To" blog you found through your own Google search.

First, you should focus on the social media sites where people use them the most. These are Facebook, YouTube, Instagram, Twitter, and LinkedIn, in that order. Next, you need to figure out where your target audience hangs out and learn more about that group. How do they act most of the time? What kinds of things do they like to read? How does social media change how they buy things?

Definitely! You shouldn't think that just because social media is so popular now that it's enough to focus all of your digital marketing on social platforms. There are more active email accounts in the world than there are active social media accounts. Email marketing is more private, and the customer often feels like it's more about them. Most people are always paying attention to their email. They check it multiple times a day and get notifications on their phones, laptops, and tablets all the time.

Absolutely not. Buying email lists is basically just a way to send SPAM to random people. Through subscription buttons and calls-to-action, your email list will grow on its own. This way, you not only protect the reputation of your company, but you also spend your time and money on an email campaign for real prospects who have asked you to get in touch with them.